Launched in 2017 by Héloïse Chiron, architect, and Louis Marie De Bridiers, tailor craftsman specializing in high measurement for men, a complementary and unpredictable pair, IN GOLD WE TRUST is a Paris label with a transgressive aesthetic.
Inspired by the American motto “IN GOD WE TRUST”, it challenges our choices by questioning the foundation of our values and the meaning of words. In a world lost between spirituality and materialism, what do we really believe in?
The brand advocates a philosophical, impertinent and societal approach where each collection is a manifesto that tends to upset conventions. The jewel is a medium of reflection.


Each collection revolves around a theme. IN GOLD WE TRUST jewels are made of sterling silver, steel & solid brass coated with 18 carat gold or palladium in Paris